SEO SYDNEY

What SEO Services Do You Provide?

We are a full service agency. That means when you come onboard as a client we do EVERYTHING for you.

Here's an outline of the different services that are included in our full service solution:

SEO Site Checkup (and why an SEO audit is important)

The first step to any campaign is to get benchmarks so we know where we're going and you know what we've achieved. That' why it's important to conduct a site audit at the outset of the project. This will reveal any sticking points your website might have and gives us the data we need to optimise your website and build the relevant backlinks needed to beat your competition.

Keyword Research (are SEO keywords important)

Again this is a critical step you MUST get right. Do not trust this process to anyone that doesn't understand the English language, the Australian culture and local elements in Sydney. You will miss opportunities and get things wrong.

Remember Google is only a machine, so getting your keywords right from the start is important otherwise months down the campaign (thousands of dollars later) you may realise that the chosen keywords don't generate any actual profit for your business.

Ouch... this is not where you want to end up.

Get your keyword research right the first time!

Onpage Optimisation

This again is a science. What we do is look at the first 10 results on Google for your chosen terms. Why are they ranking, what are they doing, how are they optimised?

Once we learn the answers to these questions we emulate the best version of what Google is looking for and optimise your page/website exactly around what Google is looking for.

Schema Mark Up Optimisation

As mentioned earlier. Google is a machine. Therefore any way we can let this machine know what your website is about the better. Our Schema Mark up service consists of generating your mark up language with your business details, integrating it into your website and ensuring it shows up the snippets in the search results.

Backlink Building

We use a variety of backlink building methods. However our targeted approach means that we'll only use certain strategies for certain campaigns. Again it's about doing the right things at the right time the right way, rather than applying a shotgun approach.

So after our initial market research and website audit we'll work out exactly what kind and which kind of links we will choose from the following link building strategies we employ:

• Social Account Brand Set Up
• Citation Building
• Google Properties
• Link Building
• Web 2.0 Links
• Video Marketing
• Link Outreach (guest blog posts, Content promotion, infinity links)

SEO Consultant Services

We are professional SEO Sydney consultants. As outlined many times on our website we aren't the jack of all trades and masters of none.

We specialise in Search Engine Optimisation and we are good at it.

So What Makes Us The Top Consultants In Sydney?

You found us right 😉

That should say it all, but the other thing you could look at is our reviews. The way our services are different to every other agency in Sydney.

We are marketers AND SEO consultants. That means you're not just going to get rankings but also return on investment from our consulting services.

What's included in your consultations?

We give you a full outline of where your website is at, what changes need to be done and what promotion needs to occur to get it ranking on the first page of the Search Engines.

We look at every aspect of your site and provide a clear and concise battle plan your team can implement. And if there is anything that your team can't tackle then yours sincerely, your professional Seo consultant can step in and help in the implementation process as well.

Search Engine Optimisation Pricing

This one is more of a 'how long is a piece of string" question.

Every campaign is different. The market, the competitiveness, the resources we need to designate to it.

The only way we can provide a proper quote for your campaign is to complete a website audit, competitor analysis. Once we have this info we can provide a exact price, what work we'll complete and how we'll run the campaign for you.

Affordable SEO

Is there such a thing? What most of our clients have learned over time is that when it comes to ranking on Google you get what you pay for.

With our targeted approach we only ever designated resources that are needed so you're not paying for anything you don't need.

For some companies SEO becomes super affordable - for others due to competition level it still requires a significant investment to get a return and results.

What matters is this. Does the math work. Are you spending less than the return you're generating. If these numbers stack up - SEO should be affordable for you.

Cheap Campaign Packages

Again the results of your campaign will determine how cheap your package ends up. All of this is dependent on your industry, competitiveness and pace you like to move to get a result.

Can SEO Be Guaranteed

To answer this question I need to define what SEO actually means.

Search Engine Optimisation the actual work needed to complete this service can be guaranteed.

Search Engine Rankings & Results - can't be guaranteed. We don't own Google and don't control what's on the first page.

What we do guarantee is that we follow best practices and guarantee to complete all the work that's outlined in our proposals to give you the best possible chance to rank on that first page.

Has anyone ever answered this question this transparently to you?

If not... give us a call now to get started on your campaign 😉

How Can SEO Help My Business? Why It's Important For Your Online Success

There is no other media on the internet that provide more buyers looking for services - period.

Think about it.

Where do you go if you need something fixed?

Google.

Where do you go if you're looking to buy something new?

Google.

Where do you go if you need to find help with something from a professional.

Google.

We rest our case.

If you want to get found... contact our local Sydney office to speak to a seo specialist today.

Google has given anyone interested a guide of best practices.

You can read more about these here: https://support.google.com/webmasters/answer/7451184?hl=en

In short here's what Google looks for.

1) Create great content your prospects will love
2) Make your content so awesome other websites around the Internet will want to link to you.

That really is it in a nutshell!

But let's delve a little deeper.

What is White Hat SEO

White Hat SEO by definition is playing by Googles rules. Making awesome content and gaining links naturally to reflect the effort you've gone through to create the content.

What is Black Hat SEO

Black hat SEO on the other hand, by definition is manipulation of rankings. Black hat techniques include keyword stuffing, cloaking, and using private link networks.

Why Choose Us As Your SEO Company?

I must ask again... you found us right?

Fact is, when it comes to Search Engine Optimisation, our processes how our company operates (compared to what we see when clients come to us after leaving their old SEO company) we beat these companies on service, communication & results hands down - every time.

This is not ego talking, this is pure fact.

Just have a look at our reviews and testimonials of past clients.

What Is An SEO Company

A SEO company should help you optimise, rank and keep your website visible on Google

SEO Companies Near Me In Sydney

The proximity of a Search Engine Optimisation company to you shouldn't really matter. If you found them on the Internet for your local area and they are no-where near you... that should be a reason as to why you should choose them as your firm. Fact is, we have clients all around Australia and proximity should not be a buying factor.

How To Make Your Decision - Which Agency To Choose!

Here's a few tips we suggest your SEO company should provide at a minimum.

• a phone number (clear line of communication to answer any questions you may have)
• reporting of what links are getting built each month (transparency is important)
• rank reporting (you can't improve what you don't measure, so tracking and reporting on rankings should be a bare minimum)
• project management area to discuss direction & vision for campaign on a monthly basis
• Integration of traffic stats, conversion & general tracking of impactful results (you're not going to find too many companies offering this. HINT: We do)

SEO Specialist

We are specialists in what we do. This arm of our company doesn't focus on Adwords, we don't focus on Web Design or any other online marketing strategy except for Search Engine Optimisation.

We are experts in the field because that's all our team is dedicated to.

What Defines A Search Specialist?

In short, after talking 2-3 minutes with an SEO you should know if they are a specialist in their field.

A few questions you could ask are:

• what are some of the latest Google algorithm updates
• what are the most important rankings factors on a page (and do you have test to proof this, that one will separate the newbies from the specialists real fast)
• what's involved in a good link building campaign
• what's schema mark up
• Why are 301 redirects important and how to best use them
• Is duplicate content a real thing (this answer may surprise you...)

What is Local SEO?

Local SEO has become more or less the holy grail of calls & enquiries for small businesses in Sydney. It's literally replaced the yellow pages and has become the No.1 source for business growth.

So what's included in our local SEO Campaigns?

Google My Business

Google my business is a web property Google provides free of charge. There are specific ways to optimise this listing. When done correctly this listing shows up on the first page in your local area for competitive terms - that if tried to rank for or paid Adwords for could cost thousands of dollars.

Here's what this looks like:

Citations

We've researched, tested and put together a list of the MUST HAVE citations that every business must have. So we implement these as a starting point. But then we also delve into hyper local citations that will not only drive local relevance but give your business an edge and a further presence that your competitors don't have.

Reviews/Ratings

This is another big local seo ranking factor PLUS a conversion factor.

Think about it. If you see two business on the first page of Google.

One has 5 bad reviews and 5 good reviews.

The other has 10 good reviews.

Which one will you pick?

It's a no brainer and Google knows this. So that's why we help you build and optimise your reviews on your Google My Business Listing.

Which is better Search Engine Optimisation or Google Ads (Adwords)

These are two completely different beasts.

Adwords is a totally different strategy & service compared to SEO.

While the traffic is the same, the decision making process and everything beyond that changes.

Obviously the implementation & strategies are totally different too.

Having said that - Adwords can still help with SEO.

We often use Adwords to test keywords and traffic to ensure if we embark on a campaign we target a market & keywords that will drive a result for our clients.

Technical S.E.O. Experts

This is the big question... where do you put your keywords? How do you optimise your page around the keywords you want to drive traffic for. As outlined in other answers, we follow our targeted "what's working now" approach. But as a 101 of SEO here is the areas you'll want to think about as a mime to place your keywords.

Title Tag Optimisation

This is not only what shows up in the search result pages as the headline for your website, it's also one of the biggest factors Google looks at to see what the page is about.

Meta Description Optimisation

The meta description again shows up in the search results and should serve as a space to sell your prospect on why they should click on your results above any other result on the page.

On a SEO level our testing has revealed it actually impacts rankings - while Google says it doesn't.

H Tag Optimisation -  (when to use H1's)

The h1-h6 tags again give you a way to let google know what your page is about and what keywords it should rank your page for. The H1 being the most important while every other tag also plays a role depending on the industry and keyword.

Content Optimisation

Your content above anything else should sell and convert visitors. If you focus on this you should naturally have enough keywords spread throughout the content, without losing flow, to make it relevant in a way Google wants.